Back to the Days of Blackface
A toothpaste brand popular in China is criticized as racially offensive.
Of all the unfamiliar products in a Chinese supermarket, one of the most shocking to American visitors is a toothpaste featuring the logo of a minstrel singer in a top hat, flashing a white smile. Even more shocking: the paste, known as Darlie in English and as Black People Toothpaste in Chinese, is a product of the Hawley & Hazel Group, a Hong Kong–based company established in 1933, which is now owned in part by the Colgate-Palmolive Co.
Darlie used to be called Darkie. According to the book America Brushes Up: The Uses and Marketing of Toothpaste and Toothbrushes in the Twentieth Century, the CEO of Hawley & Hazel saw blackface performer Al Jolson in the U.S. and thought, “Jolson’s wide smile and bright teeth would make an excellent toothpaste logo.” He was right: the firm now claims to be one of the market leaders of toothpaste products in China, Hong Kong, Taiwan, and Southeast Asia.
After Colgate purchased 50 percent of the firm in 1985, religious groups, African-Americans, and company shareholders protested the racially offensive nature of the brand. After more than three years of criticism, Colgate switched the name from Darkie to Darlie and modified the logo to a less crude version of a black man. In 1989 The New York Times quoted the Colgate-Palmolive chairman as saying, ‘’It’s just plain wrong … The morally right thing dictated that we must change [in a way] that is least damaging to the economic interests of our partners.’’
Yet the Chinese name of the product has remained unchanged. And China is not exactly a paradise of racial harmony. While the crucial dichotomy in China is between Chinese and non-Chinese, many blacks face discrimination in the country. A Ghanaian who lives in China and asked to remain anonymous told NEWSWEEK that a prospective employer told him, “We can’t hire you because you’re black.”
Still, the Chinese don’t view the toothpaste’s name as something reprehensible. “To most people in China it wouldn’t even occur to them that Black People Toothpaste is offensive,” says P. T. Black, who researches Chinese consumers. According to the Chinese news site Southcn.com, Hawley & Hazel has even trademarked the name and image and recently sued two companies in Shenzhen for making toothpaste using a similar logo with the words “Black People.” The court ordered the defendants to pay more than $300,000 in damages.
Yet Colgate is a Western company and, as such, “should know better,” says Kwame Dougan, an African-Canadian living in China. Colgate declined NEWSWEEK’s interview requests, instead releasing a statement saying, “There are different perspectives on this issue.” Hawley & Hazel also declined an interview request. Darlie doesn’t exactly advertise its relationship with Colgate; Colgate’s Web site has only two mentions of Darlie, both of which talk about how the brand is driving growth in the Asia-Pacific region. Darlie products examined in China for this story featured no mention of the Colgate label.
“I think that the brand should simply be retired,” says Laura Berry, executive director of the Interfaith Center on Corporate Responsibility, one of the organizations that originally pressured Colgate to fix its Darkie brand. Until then, Darlie smiles on.
Federal prosecutors yesterday indicted New Orleans police officer Michael Hunter for his role in the Danziger Bridge incident, during which officers shot six citizens, killing two, days after Hurricane Katrina.
The indictment, on charges of conspiracy to obstruct justice and providing false information about a felony, makes Hunter the third New Orleans Police Department figure to be charged. In recent weeks, two ex-cops have pleaded guilty to similar offenses.
Hunter is the first officer who was actually on the bridge on Sept. 4, 2005, and fired shots to face charges. The other two, who have already entered guilty pleas, were involved only in the police department’s investigation of the shooting incident.
It remains to be seen if the Justice Department will ever charge officers for the killings of Ronald Madison and James Brissette, or for wounding four other people, rather than for their roles in the cover-up that followed. Given the volume of bullets flying that day, the number of victims and the missing evidence—ex-cop Jeffrey Lehrmann admitted to watching another officer kick shell casings off the bridge—figuring out exactly who shot whom may pose an epic challenge for federal investigators.
In concert with our friends at PBS “Frontline” and the New Orleans Times-Picayune, ProPublica has been scrutinizing the Danziger bridge incident, as well as the shootings of Matthew McDonald, Danny Brumfield, Henry Glover and Keenon McCann, all of which transpired in the week after Katrina made landfall. Our reporting found the NOPD conducted a series of deeply flawed investigations into these violent encounters between cops and civilians, failing to interview witnesses, collect key evidence or thoroughly question the officers involved.
Federal investigators charged another New Orleans police officer in connection to the Danziger Bridge shootings, in which two civilians were killed and four were wounded in the days after Hurricane Katrina. The Danziger Bridge shootings are among a string of violent post-Katrina police encounters we’ve investigated in collaboration with PBS “Frontline” and the New Orleans Times-Picayune.
Officer Robert Barrios, who was charged with conspiring to obstruct justice, became the fourth police officer charged in the case, and the fifth person overall. Three former officers have already pleaded guilty to charges related to the shooting. Barrios reportedly resigned from the force shortly after being charged.
Marion David Ryder, a civilian who impersonated a police officer the day of the shooting, also was indicted this month on charges of lying to federal agents and unlawful possession of a handgun.
The charge against Barrios came in a bill of information, which is only allowed in cases where the defendant has waived the requirement that a grand jury issue charges. That usually indicates the defendant is cooperating with the case.
The Times-Picayune reports that Barrios was in the back of a vehicle with four other officers when they responded to a report that officers were shot while on Interstate 10, which is parallel with the Danziger Bridge.